Engaging Employees for Vitamix’s 100th Anniversary
Sustaining a business for 100 years is no small feat. When Vitamix hit this milestone, the family-owned company wanted to engage employees, family members, partners and the community to recognize the work they’ve done to make Vitamix such an iconic brand over the years.
How We Tackled It
KVA took the lead on developing a robust communications plan to recognize Vitamix’s 100th Anniversary all year long.
We’re elevating employee engagement throughout the year by developing a strategy that includes employee events, weekly internal communications across multiple formats and channels (video, internal social channels, email, and more), executive speech writing, new internal branding, and more.
Employees continue to share extremely positive feedback and the campaign is building pride in working for the company.
Our team is so proud of the work that is being done around Vitamix’s 100th Anniversary. It's reminding us why we love working for this company and the opportunity that is ahead of us for the next 100 years. We couldn’t have pulled it off without the KVA team.
SUE SARKO/ DIRECTOR, BRAND & RELATIONSHIP MARKETING, VITAMIX
Effectively Communicating Through Change
In early 2020, Kimball International was on a journey to accelerate its growth. Since then, the company rolled out a new corporate strategy and structure, closed on an exciting acquisition, made changes to its board and executive leadership, unveiled a new go-to-market strategy, modernized the Kimball International brand, and formalized its corporate ESG strategy, all while navigating a challenging COVID environment.
How We Tackled It
KVA is proud to have become an integrated part of the corporate communications team at Kimball International, responsible for developing a strategic approach to effectively communicating these milestones (and many others) to employees and the broader community.
Kimball International was able to make sure its stakeholders were informed AND engaged in the progress the company was making and had a clear understanding of the company’s future aspirations.
We work hand-in-hand with KVA on a daily basis, and their team has helped elevate our communications to another level. We have a strategy in place, our channels are more integrated than ever and we’re seeing the positive impact of clear, consistent communication across stakeholders. We also have a lot of fun working together and that makes a real difference.
LONNIE NICHOLSON / CHIEF HUMAN RESOURCES OFFICER, KIMBALL INTERNATIONAL
Building Brand Consistency in the Name of Baby Safety
JPMA has been the voice of the baby and children’s products industry for nearly 60 years, but over time, the brand had become inconsistent. The organization’s mission didn’t adequately reflect the incredible work it was doing for the broader industry.
How We Tackled It
KVA partnered with JPMA to roll out a new brand identity, including an updated mission statement, a refreshed communications approach, and a look and feel that spoke to the future of the organization across all its written and visual communications, web, social, PR and more.
With clear communication, JPMA was able to ensure the strong reputation it had built as the voice of the baby and children’s products industry was upheld to its stakeholders.
KVA has helped us transform our brand, manage through issues, launch events, pivot quickly and provide strong communications counsel and guidance every step of the way.”
KELLY MARIOTTI / EXECUTIVE DIRECTOR, JPMA
Reaching a Targeted Audience Through Media + Influencer Activation
Atlanta agency Babbit Bodner was brought on to help Facebook Messenger engage a younger audience. But doing so meant tackling some big challenges: Making Messenger more relevant to teens and easing concerns about online safety for parents of younger children.
The the collective agency teams were able to secure more than 100M media impressions with placements in Parents, Scary Mommy, Refinery29, People, HuffPost, TIME and dozens of other top-tier consumer and parenting outlets.
How We Tackled It
KVA supported the Babbit Bodner team to:
Make Messenger more relevant to teens and young adults:
- Developed a full-year activation campaign, “Messages That Matter,” to spark conversation around key moments in time. This included:
- Event activations at SXSW, GirlBoss Rally and the Teen Vogue Summit
- An integrated campaign around Mother’s Day to encourage teen influencers to share their #MessagesToMom
- Ongoing media outreach including creative media mailers, deskside meetings, MAT releases, sponsored content and partnerships with 20+ influencers
Launch a new app for kids under 12 called Messenger Kids.
Sparked conversations with media, influencers and parents about online safety and important steps Messenger Kids was taking
- A media launch event with 25+ national parenting media outlets and pre-briefings with 50+ consumer media outlets.
- Local media outreach in top 10 DMAs, including local influencer events, an SMT and MAT releases
- Messaging, Q&A and issues management prep
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