OUR WORK

Engaging Employees for Vitamix’s 100th Anniversary

 

The Challenge

Sustaining a business for 100 years is no small feat. When Vitamix hit this milestone, the family-owned company wanted to engage employees, family members, partners and the community to recognize the work they’ve done to make Vitamix such an iconic brand over the years.

How We Tackled It

KVA took the lead on developing a robust communications plan to recognize Vitamix’s 100th Anniversary all year long.

We’re elevating employee engagement throughout the year by developing a strategy that includes employee events, weekly internal communications across multiple formats and channels (video, internal social channels, email, and more), executive speech writing, new internal branding, and more.

Results

Employees continue to share extremely positive feedback and the campaign is building pride in working for the company.

Our team is so proud of the work that is being done around Vitamix’s 100th Anniversary. It's reminding us why we love working for this company and the opportunity that is ahead of us for the next 100 years. We couldn’t have pulled it off without the KVA team.

SUE SARKO / DIRECTOR, BRAND & RELATIONSHIP MARKETING, VITAMIX

Effectively Communicating Through Change

 

The Challenge

In early 2020, Kimball International was on a journey to accelerate its growth. Since then, the company rolled out a new corporate strategy and structure, closed on an exciting acquisition, made changes to its board and executive leadership, unveiled a new go-to-market strategy, modernized the Kimball International brand, and formalized its corporate ESG strategy, all while navigating a challenging COVID environment.

How We Tackled It

KVA is proud to have become an integrated part of the corporate communications team at Kimball International, responsible for developing a strategic approach to effectively communicating these milestones (and many others) to employees and the broader community.

Results

Kimball International was able to make sure its stakeholders were informed AND engaged in the progress the company was making and had a clear understanding of the company’s future aspirations.

We work hand-in-hand with KVA on a daily basis, and their team has helped elevate our communications to another level. We have a strategy in place, our channels are more integrated than ever and we’re seeing the positive impact of clear, consistent communication across stakeholders. We also have a lot of fun working together and that makes a real difference.

LONNIE NICHOLSON / FORMER CHIEF HUMAN RESOURCES OFFICER, KIMBALL INTERNATIONAL

Building Brand Consistency in the Name of Baby Safety

 

The Challenge

JPMA has been the voice of the baby and children’s products industry for nearly 60 years, but over time, the brand had become inconsistent. The organization’s mission didn’t adequately reflect the incredible work it was doing for the broader industry.

How We Tackled It

KVA partnered with JPMA to roll out a new brand identity, including an updated mission statement, a refreshed communications approach, and a look and feel that spoke to the future of the organization across all its written and visual communications, web, social, PR and more.

Results

With clear communication, JPMA was able to ensure the strong reputation it had built as the voice of the baby and children’s products industry was upheld to its stakeholders.

Working with KVA is an absolute delight. Their dedication, expertise, and collaborative spirit make them a fantastic partner in bringing unparalleled creativity, insight, and passion to our industry. We look forward to continuing our journey together, creating and activating campaigns that truly make a difference in the lives of families everywhere!

Lisa Trofe / Executive Director, JPMA

Reaching a Targeted Audience Through Media + Influencer Activation

 

The Challenge

Atlanta agency Babbit Bodner was brought on to help Facebook Messenger engage a younger audience. But doing so meant tackling some big challenges: Making Messenger more relevant to teens and easing concerns about online safety for parents of younger children.

Results

The the collective agency teams were able to secure more than 100M media impressions with placements in Parents, Scary Mommy, Refinery29, People, HuffPost, TIME and dozens of other top-tier consumer and parenting outlets.

How We Tackled It

KVA supported the Babbit Bodner team to:

Make Messenger more relevant to teens and young adults:

  • Developed a full-year activation campaign, “Messages That Matter,” to spark conversation around key moments in time. This included:
  • Event activations at SXSW, GirlBoss Rally and the Teen Vogue Summit
  • An integrated campaign around Mother’s Day to encourage teen influencers to share their #MessagesToMom
  • Ongoing media outreach including creative media mailers, deskside meetings, MAT releases, sponsored content and partnerships with 20+ influencers

Launch a new app for kids under 12 called Messenger Kids.
Sparked conversations with media, influencers and parents about online safety and important steps Messenger Kids was taking

  • A media launch event with 25+ national parenting media outlets and pre-briefings with 50+ consumer media outlets.
  • Local media outreach in top 10 DMAs, including local influencer events, an SMT and MAT releases
  • Messaging, Q&A and issues management prep

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