The Challenge

Sustaining a business for 100 years is no small feat. When Vitamix hit this milestone, the family-owned company wanted to engage employees, family members, partners and the community to recognize the work they’ve done to make Vitamix such an iconic brand over the years.

How We Tackled It

KVA took the lead on developing a robust communications plan to recognize Vitamix’s 100th Anniversary all year long.

We’re elevating employee engagement throughout the year by developing a strategy that includes employee events, weekly internal communications across multiple formats and channels (video, internal social channels, email, and more), executive speech writing, new internal branding, and more.

The Challenge

In early 2020, Kimball International was on a journey to accelerate its growth. Since then, the company rolled out a new corporate strategy and structure, closed on an exciting acquisition, made changes to its board and executive leadership, unveiled a new go-to-market strategy, modernized the Kimball International brand, and formalized its corporate ESG strategy, all while navigating a challenging COVID environment.

How We Tackled It

KVA is proud to have become an integrated part of the corporate communications team at Kimball International, responsible for developing a strategic approach to effectively communicating these milestones (and many others) to employees and the broader community.

The Challenge

For more than 60 years, The Juvenile Products Manufacturers Association (JPMA) has worked to advance the safety of products used to care for babies and young children. In June 2025, the organization made a big move to bring its focus on baby safety to the forefront with a new name and brand identity.

How We Tackled It

As the association’s long-time integrated marketing agency, KVA led the naming recommendation, rebrand strategy and delivery, including logos and color palettes for the master brand and sub-brands, typography, a new style guide and updated branding assets for all channels. To successfully rebrand the organization, the team conducted market research, including focus groups with parents and conversations with members, to understand what would best support its priorities of advocacy, consumer education, philanthropy and product safety certification.