The Challenge

Sustaining a business for 100 years is no small feat. When Vitamix hit this milestone, the family-owned company wanted to engage employees, family members, partners and the community to recognize the work they’ve done to make Vitamix such an iconic brand over the years.

How We Tackled It

KVA took the lead on developing a robust communications plan to recognize Vitamix’s 100th Anniversary all year long.

We’re elevating employee engagement throughout the year by developing a strategy that includes employee events, weekly internal communications across multiple formats and channels (video, internal social channels, email, and more), executive speech writing, new internal branding, and more.

The Challenge

In early 2020, Kimball International was on a journey to accelerate its growth. Since then, the company rolled out a new corporate strategy and structure, closed on an exciting acquisition, made changes to its board and executive leadership, unveiled a new go-to-market strategy, modernized the Kimball International brand, and formalized its corporate ESG strategy, all while navigating a challenging COVID environment.

How We Tackled It

KVA is proud to have become an integrated part of the corporate communications team at Kimball International, responsible for developing a strategic approach to effectively communicating these milestones (and many others) to employees and the broader community.

The Challenge

JPMA has been the voice of the baby and children’s products industry for nearly 60 years, but over time, the brand had become inconsistent. The organization’s mission didn’t adequately reflect the incredible work it was doing for the broader industry.

How We Tackled It

KVA partnered with JPMA to roll out a new brand identity, including an updated mission statement, a refreshed communications approach, and a look and feel that spoke to the future of the organization across all its written and visual communications, web, social, PR and more.