INSIGHTS
Our latest insights covering topics on change and transformation, crisis communications, employer branding, and internal communications.
Change &
Transformation
Crisis
Communications
Employer
Branding
Internal
Communications
FEATURED
CHANGE & TRANSFORMATION
Change – The New Always-On Condition
We all feel it and we hear it from our clients every day: the speed and frequency at which we are being asked to change (and communicate change) in the organization is unprecedented.
EMPLOYER BRANDING
Why Employer Brand Strategies Stall and How to Make Them Work
Over the past few years, more organizations have invested in defining their employer brand.
CHANGE & TRANSFORMATION
Maintaining culture and belief in leadership is just as important as hitting the numbers during times of change. When employees understand the “why”, the rest follows.
Change – The New Always-On Condition
We all feel it and we hear it from our clients every day: the speed and frequency at which we are being asked to change (and communicate change) in the organization is unprecedented.
Measuring the Impact of Change and Transformation Communications
For many organizations today, the only constant is change. As leaders navigate periods of continuous transformation, measuring the impact of change communications can feel like a persistent and sometimes daunting challenge.
More change & transformation insights
The Power of a “Pencils Down” Period
In today’s fast-paced business environment, it can feel like the only constant is change. And there’s data to support it. According to Accenture, the rate…
Best Practices for Change and Transformation Communications
At KVA, we work with companies every day that are planning organizational change or transformation initiatives. From facility optimization to mergers and acquisitions or return…
CRISIS COMMUNICATIONS
The first 24-48 hours are the most critical when a company crisis hits, and that window is shortening even more due to AI and social algorithms. Planning ahead is essential. When you’re in the thick of a crisis, things are heated, emotional, and moving fast.
Downloadable Resources to Support Your Crisis Comms Planning
We love the saying “stay ready so you don’t have to get ready”, and it’s definitely our preferred approach to crisis communications planning.
Use This Valuable Tool to Proactively Build Your Crisis Communications Plan
Did you know that the best time to build a crisis communications plan is before you even know exactly what the crisis will be? Or have you been meaning to craft your crisis comms strategy and just keep bumping it lower on your to-do list?
More crisis communications insights
How to Create a Communication During a Crisis
We're sharing a few quick tips on how to create a communication during a crisis.
Why You Need a Crisis Management Plan
Crisis situations arise every day in business. When this happens in your organization, it can feel like you are fighting an uncontrolled wildfire.
Employer Branding
You’re under pressure to make an impact for your executive team, stakeholders, and employees. But the less control you have of your employer brand, the harder, and the more expensive it is to fill a favorable talent pipeline.
Why Employer Brand Strategies Stall And How to Make Them Work
Over the past few years, more organizations have invested in defining their employer brand. They’ve clarified their Employee Value Proposition, aligned on messaging, and built thoughtful strategies designed to attract and retain talent. And yet—many of those strategies struggle to gain traction. The issue isn’t always a lack of strategy. It’s what happens next.
When Employees Have a Personal Brand – Threat or Employer Brand Gold? A Q&A with Zapier’s Kelly Vaughn
The question isn’t whether your employees will build personal brands. Many already are. The real question is whether they’ll feel supported doing it while they work for you.
More employer branding insights
Building a Big Culture With More Than Big-Business Benefits
When people think about attracting and retaining top talent, they often picture big budgets and flashy perks. But as a small business, we know that’s…
What Makes A Strong Employer Brand And How To Use It To Attract Top Talent
Chief Human Resource Officers (CHROs) and Human Resources leaders are faced with challenges that all feel urgent: improving employee satisfaction scores, increasing employee retention, and…
The Evolving Expectations of Job Seekers
The job market has changed a lot. Candidates today aren't just looking for a paycheck. They are looking for meaning, for flexibility, for career growth.
The Research Technique That Builds True Connection With Prospective Talent
Selecting the right talent for your company or team has a significant and lasting impact on your business. In today’s marketplace, attracting strong candidates who…
Content Calendar Tips for Employer Brand Success
Your company’s story is unique. Meeting prospective candidates where they are helps to ensure your message is received. But you want candidates to do more…
Employer Brand Content Calendar Tips
If you want an employer brand that attracts top talent in your industry, your LinkedIn content calendar needs to do three things well.
The Power of Storytelling in Employer Branding
In today’s competitive job market, prospective employees are increasingly looking for organizations that align with their values and interests. Employer branding is no longer just…
Three Must-Dos for Interviewing for Employee Spotlights
We're sharing three best practices that we use when interviewing an employee for a spotlight story.
Why an Employer Branding Strategy is Essential Right Now
Today’s employers are facing profound challenges as they seek to build organizations equipped to adapt with agility and innovate with vision.
Six Things to Keep in Mind While Creating Your Employer Branding Content Strategy
Do the research to understand what your competitors are doing in their employer branding communications to attract talent.
INTERNAL COMMUNICATIONS
An effective communications function starts at the top – trade in a reactive communications culture for a proactive one.
The Four Ps of Internal Marketing – Engage Your Team Like Customers
When most of us hear “the Four Ps of Marketing,” we think of reaching customers. But what if we applied that same framework to how we launch products, campaigns, or initiatives within our own company?
Make a Statement Beyond the Town Hall: Thought Leadership Tips for Executives
If you’re an executive, especially a CHRO or someone in a people leadership role, and you’re not showing up online with your perspective, you are missing out.
More internal communications insights
Sneaking Your Brand Message in Between the Lines of a Sticky Story
Do your corporate communications stick to the proverbial wall like an excellently boiled strand of spaghetti? Or does your half-baked idea fall flat like a…
Simplifying Corporate Communications
Did you know recent studies have shown employees spend 22-30% of their time on email? And another up to 20% of their time is eaten…
How to Engage Employees with Impactful Communications
Engage your employees through internal communications using some of the same techniques you use to reach your target audience.
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