our services
employer branding
Take Back Ownership of Your Employer Brand.
Most organizations struggle with employer branding because they are stuck in a reactive cycle.
We help you solve the most common roadblocks:
Wasted Recruitment Spend
You’re investing heavily in job boards and paid ads, but without a compelling EVP and tailored messaging, you’re overpaying to attract candidates who aren’t the right fit.
Inconsistent Digital Presence
You’re posting to LinkedIn, but without a content strategy, you aren’t reaching the right audience.
The Content Gap
You know you have a great culture, but you lack the storytelling tools to showcase it effectively.
Low Brand Visibility
Your unique employee experience is being drowned out by competitors, keeping high-fit talent from seeing your roles.
Lost Narrative Control
Negative comments on Glassdoor and third-party sites are defining your culture before you can.
Capacity Burnout
You’re too buried in daily hiring tasks to find the mental space for high-level employer brand strategy.
SOUND FAMILIAR?
We know the pressures you’re under to make an impact for your executive team, stakeholders, and employees. But the less control you have of your employer brand, the harder, and more expensive it is to fill a favorable talent pipeline.
The right talent fuels business growth.
Investing in a better way to reach them supports your team’s objectives.
Executive Team
Align human capital with long-term business scaling
CHROs
Reduce turnover and support a thriving culture
Talent Leaders
Shorten time-to-hire with pre-qualified “culture-add” candidates
Recruiters
Equip with storytelling tools to close top-tier talent
Start now for a dream pipeline tomorrow.
At KVA, we’ve seen these challenges eat away at budget, morale, and the bottom line (no matter who’s owning it). As strategic employer branding partners, we specialize in putting systems in place to reach candidates at every step of the funnel, all grounded in audience insights.
The sooner you start, the earlier you’ll see results:
Turn Spend Into Leads
Shift from wasting recruiting budget to driving quantifiable, high-quality leads through targeted paid and organic LinkedIn strategies.
Strategy-led Storytelling
Replace “random acts of LinkedIn” with a simple, repeatable content process designed to attract your best talent.
Own Your Narrative
Take back the reins from third-party review sites by proactively defining your culture before disgruntled employees do it for you.
Cut Through the Noise
Ensure your unique employee experience is seen by passive, top-tier talent via high-impact ad campaigns across the right media outlets.
The Content Toolkit
We provide the expert storytelling tools and EVP development you need to showcase your culture effectively and authentically.
Strategic Capacity
Reclaim your mental space. With a thought partner and an extension of your team by your side, you can refocus on what’s most important.
An initial audit of your employer branding activity can give you a clear path forward. Let’s talk about how to get started today.
The KVA Approach to Employer Branding
We build holistic employer brands that work because they are rooted in strategy and fueled by execution. Our clients value KVA for our ability to be both big-picture thinkers and hands-on partners. Whether we’re designing a multi-channel approach to nurturing talent or sitting in person with your leadership team to align on how to capture the culture, we ensure your brand is seen, felt, and believed.
Communications Made Simple means processes that make the work feel easier for our clients. We approach employer branding work through four distinct stages:
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DISCOVER
Persona development through deep-dive employee interviews
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DEFINE
A storytelling strategy that bridges your Employer Value Proposition (EVP) with candidate needs
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DEPLOY
High-impact content across owned, earned, and paid channels
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DISTILL
Ongoing measurement and optimization to ensure ROI
A strong employer brand turns culture into a competitive advantage. Let KVA help you get there.
Employer Branding
Strategy
Employer Value
Proposition (EVP)
Target Audience
Insights
Content Strategy and
Development
Paid
Media
LinkedIn
Messaging
EMPLOYER BRANDING INSIGHTS
Check out our Insights on Employer Branding

13000 S. Tryon Street
Suite F-138
Charlotte, NC 28278
704-769-5537
connect@kellyvoelker.com
